"Make daily life a special day".
07 May 2012
The May issue of the magazine National Geographic has an exceptional cover.
The cover not only shines on the outside as a result of varnish, but inside as well with an inventive advert. The reader first comes across a landscape theme with the slogan "Casual Friday".

With the aid of two flaps, the so-called "French door", the auto manufacturer VW encourages the reader to open the flaps: "Casual Friday. The whole week long." with the new VW model, and so the sales message.

Through perfect transitions, the advert looks even more authentic with the landscape theme. Make your promotion something special as well... with the help of our advert specials!

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