From Paperboy, Shortcut downloads will continue to rise!
13 Mar 2012
kooaba AG of Switzerland spent a ton a few weeks ago for a huge update to its Paperboy app.
The most significant innovation is the name change: Paperboy is becoming Shortcut. Because with it, you can photograph more than classic print advertising. You can also photograph outdoor advertising, labels and even on your computer monitor. The app, which also delivers digital added content to traditional texts or adverts in newspapers and magazines, also looks new and modern in
terms of its design.

The launch was very successful. A sensational 37,103 updates and 6,039 new installs of Shortcut were recorded within a few days. (iPhone only) Overall the app has already been downloaded 110,000 times!

Would you also like to make your print publication or print advert interactive?

Contact us and we'd be happy to advise you.