First place in the Innovation Award of the German Printing Industry
17 Oct 2013
Last night the finalists among the so-called "PrintStars" were distinguished in the Liederhalle in Stuttgart. We were able to convince the jury with the cookbook "Die Heimat zu Gast" by Tupperware Deutschland.
In the category of Cross-Media Networking Print/Online, the joint project was distinguished with first place - the Gold Award. The cookbook was Shortcut-"interactive" with the aid of image recognition software. Added content like videos, photo galleries, but also grocery lists or seasonal variations to recipes are therefore directly accessible and available on a mobile phone.